Asaf is the CEO and leader of the company for over 9 years
Asaf collected most of his experience in the commercial entertainment market, managed hundreds of productions and cooperated in many big marketing steps, expert in creative managing and content development, directing and production.
In 2002 he established a comics studio together with Itay Wegier and produced comic books that were geared towards European and American markets,
In 2004 he finished his film studies at The Open University, and started working as an editor for various Israeli TV channels, which includes Keshet, Reshet and Hop Channel.
In 2006 he established Highlander Productions as a studio that will provide production for various shows and animation videos, today Highlander Productions is considered one of the leading studios in Israel for animation production.